Now that we are in the new year of planning, marketing teams everywhere are crafting and executing their plans for the next 12 months. It's going to be a busy and competitive year, and in looking back at 2010 there were plenty of big developments that point to a 2011 year filled with innovation, new business models, possibilities for new technologies like mobile and tablets and continued growth and attention on social media.
I spent the last week reading many recaps from other blogs and media properties, as well as looking back on some of the most noteworthy developments over the course of 2010. I originally planned on creating a list of the top ten trends I'll be watching for and sharing with clients, but as I compiled this list I found myself landing on 15 big trends instead. Below is an embedded presentation detailing the 15 trends, and they are highlighted in short form in this post as well.
- Likeonomics
- Approachable Celebrity
- Desperate Simplification
- Essential Integration
- Rise of Curation
- Visualized Data
- Crowdsourced Innovation
- Instant PR & Customer Service
- App-fication of the Web
- Reimagining Charity
- Employees As Heroes
- Locationcasting
- Brutal Transparency
- Addictive Randomness
- Culting Of Retail
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